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  • ETC (Emerging Technology Centers) 101 North Haven Street, Suite 301 Baltimore, MD, 21201 United States (map)

Presented by Expertscape and Breakthrough Solutions

What to Expect:

You’re a founder or entrepreneur building something cool. Now you need to get people and companies to buy it. In this session, we will be discussing the key strategies and tactics necessary to identify, qualify, engage and convert prospective customers into paying customers. Join Brendan McAdams of Expertscape and Bob Graham of Breakthrough Solutions in an open discussion on methods and best practices for customer acquisition.

Brendan McAdams is a sales and marketing professional focused on B2B clients in healthcare. He is the cofounder of, the premiere system for identifying and objectively ranking medical expertise by specific topic, condition or diagnosis. He also operates Kiinetics, a consulting practice that helps healthcare technology companies market and sell to risk-bearing entities. (e.g. health insurance companies, health systems and large physician groups.)

He is author of SALES CRAFT: Proven Tips, Practices and Ideas to Advance Your Sales Success, a compendium of fundamental techniques and practices for both the novice and experienced salesperson. Published in September, it was an Amazon Top New Release.

Bob Graham is CEO of Breakthrough Solutions, where he trains, coaches, researches, writes about and podcasts on the topic of breakthrough skills. He has trained and presented at Towson University, Johns Hopkins University, McCormick & Company, the New England Lumbermen’s Association and the National Institute of Health.

He is co-author of The 55 Soft Skills That Guide Employee and Organizational Success, which resulted from his cutting-edge research with Dr. Tobin Porterfield. And he is working on a new book, to be released this winter, on his proprietary blend of breakthrough skills that help individuals and organizations achieve better results. 


For more information about this event, please contact Brendan McAdams


Event Presented By

Expertscape Logo - BIW19.png

Expertscape objectively ranks people and and institutions by their expertise in more than 27,000 biomedical topics. We believe that no one is an expert at anything unless they are investigating the leading edge of knowledge and are writing about it. So, Expertscape bases its rankings on scientific publications. Thus, Expertscape's rankings are 100% objective, with no elements of a popularity contest, nor any way for an institution to spin marketing dollars into a higher ranking.

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