Presented by Visit Baltimore
What to Expect:
Baltimore has been counted among the top 10 cities for growth in our creative class, thanks in part to the affordability and accessibility of our city. This statistic combined with the shift in traveler mindset from collecting things to collecting experiences led Visit Baltimore to develop a robust “Meet the Maker” campaign, showcasing the many types of workshops and learning opportunities visitors can take advantage of when they explore our urban destination.
Presented by Visit Baltimore, the tourism marketing organization for Baltimore City, participating panelists will discuss how the campaign was developed, why and how the Creative Class thrives in Baltimore and how we can continue to leverage experiences to attract leisure and business travelers.
Afterward, take a guided tour of Oriole Park at Camden Yards from a whole new perspective. Enjoy the charm of the ballpark from club level suites, the press level, and even the Orioles dugout.
Oriole Park revolutionized baseball when it debuted on Opening Day 1992. Now, here's your chance to go behind the scenes of this historic ballpark and learn more about how it has continued to change the baseball fan's experience ever since.
Attendees can park in Lot A and enter through the 333 W. Camden Street Lobby. View this Orioles Parking Map for directions.
Moderator:
Trish McClean
Director of Brand Marketing, Visit Baltimore
With 25 years of advertising, marketing, and brand strategy experience, Trish joined Visit Baltimore eight months ago to lead the development, implementation, and execution of a new Visit Baltimore brand along with consumer-facing campaigns to position the city as a world-class meeting and leisure destination.
Panelists:
Greg Bader
Senior Vice President, Administration & Experience, Baltimore Orioles
A member of the Orioles’ organization for 26 seasons, Greg was named the club’s Senior Vice President of Administration & Experience in September 2019, having previously served as Vice President, Communications & Marketing since November 2012. In his current role, he oversees the club’s administrative functions within business operations, including oversight of ballpark experience and operations, fan services, and brand marketing.
Letta Moore
Founder and Owner, KSM Candle Co.
Having walked away from her corporate marketing job 15 years ago, Letta now creates hand-poured soy candles with high quality and locally sourced ingredients. She started selling her goods on Etsy in 2014 and eventually moved into a brick-and-mortar location in Mount Vernon where she also offers candle-making workshops.
Casey Rhoads
VP/Group Account Director, TBC
As a seasoned advertising professional with almost twenty years in the industry, Casey is an accomplished marketing and advertising executive with an impressive resume in the Travel and Tourism industry. Managing TBC’s Visit Baltimore relationship since 2011, Casey has worked alongside the client team to lead the strategic development and execution for a multitude of campaigns designed to both build brand awareness and drive visitation
Shelonda Stokes
President & CEO, GreiBo
Born and raised in Baltimore City, Shelonda is a successful entrepreneur and the force behind marketing agency, GreiBo. Since joining the organization in 2001, she has helped market brands such as Hewlett-Packard, State Farm, the Smithsonian and Under Armour. Shelonda was recently appointed Chair of the Board of the Downtown Partnership of Baltimore.
For more information about this event, please contact tmcclean@baltimore.org
SAVE YOUR SEAT
Event Presented By
Visit Baltimore generates economic benefits for Baltimore City through the attraction of convention, group and leisure visitors, and works to provide a positive experience for all guests. Visit Baltimore serves as the liaison between customers and stakeholders. Customers include meeting planners, tour operators, individual tourists and media. Stakeholders include government, citizens and member organizations. Member organizations represented include lodging, dining, arts, attractions, shopping, transportation, associations and government agencies.