Pamela Fasolo and Eliot Pearson from Enradius will have a conversation about using website and mobile location data to optimize ad campaign performance for more conversions. We'll go over the new features of Google Analytics 4 and how it'll help campaign tracking and performance. We'll also discuss the importance of conversion pixel placement and tracking, what it does, what you should track, and how it helps get the most out of ad campaigns. We'll also touch on location based mobile data, and how the technology can help you add to your advertising campaigns. For those with brick and mortar locations, the mobile data allows businesses to see information on people who are at their location based on their cell phone data. Being able to see things like where in person visitors came from, what brands they're loyal to, where they go before and after, and any other behavioral mosaic cluster, business owners can add geofencing locations, or new behavioral segments.
Pamela Fasolo
Eliot Pearson
ENRADIUS
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