A brand is more than a company’s identity. Branding defines your North Star, your mission, purpose, intent, voice, tone, position, value, and values. It defines who you champion, what you support, and the aesthetic that reflects these elements. It’s your reputation, the seed we cultivate into the experience we want to be remembered. This presentation teaches you how to build the elements necessary in order to tell a story like a brand architect so that your brand and its experience are positioned, valued, trusted, and loved.

André Vaseghi
Master Brand Architect
André Bean Brand Architecture

Andre Bean Brand Architecture

Alexandre Wing
Art Director
André Bean Brand Architecture

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